Hospitality Furnishings Website Case Study

Hospitality Furnishings, Canada's choice for Commercial Furnishings

Hospitality Furnishings had its beginnings in 1994 serving the North American healthcare, hospitality, and commercial furniture markets. After twenty years in business, they are excited to focus on serving the hospitality market exclusively. They are thrilled to present their expansive hospitality furnishing lines. Products are available in a wide variety of styles that will ensure the comfort of guests while creating a memorable atmosphere to enhance their experience.

Challenges

• No easy way to update products on the website
• Website was not generating leads for their business
• Was not being found on search engines
• No way of tracking website traffic to the site
• Limited time to manage web presence

Action Taken

• New website design on the Bloomtools Platform
• Uploaded over 2,500 products onto the site for customers to see
• Created a professional email template, Database of customers and started monthly campaigns, with tracking
• Created call to actions on the website so clients can easily request information on the products they are looking for
• Created new website design on Bloomtools platform in 6 weeks
• Setup Google Analytics for tracking of website traffic

Results

• Client can easily update website and add new products
• Monthly clicks to the site increased over 100%
• Hospitality Furnishings is receiving leads daily
• Sold furniture across the country from Vancouver, NWT to Newfoundland, where without the site they would not have had those opportunities
• Sales have doubled since launching the new site

We have had an amazing response to our new website!  Daily leads coming in means that I now have to hire more staff. Sales are increasing, and our visibility on the web has given us an advantage our previous site did not provide. Great job, Chris!

Wayne Epp
President

844.939.2788

www.hospitalityfurnishings.ca