Why your Business Needs Email Marketing

Email marketing has been around for years, but it's still an important tool to have in your arsenal. Emailing customers and potential clients can be used as a way of building relationships with them by using the digital medium which they are already comfortable with. It is an affordable way to keep in touch with them and promote new products or services. There is also plenty you could do through email campaigns - like boosting sales or revenue for instance! It might not seem like much now; however over time these small actions may grow into something big.  If you're looking for a business solution that will help you generate more revenue, email might be the answer! Here is why your business would benefit from implementing email marketing: 

Cost-Effective form of Advertising

Email marketing is more cost effective than traditional methods. There are no advertising fees, paying for printed materials, or media space costs, which are all associated with other forms of advertising- you can simply send an email and it will deliver your message. With a return on investment of $42 per dollar spent, this marketing channel promises excellent value too.

Maintain Strong Customer Relationships

Building strong relationships with customers is key to success. The majority of consumers prefer to hear from a business through email, so it's important that you keep them up on all the happenings at your company! 68% of people will leave if they feel like their contact isn't being cared for or invested in anymore--so make sure every message provides value and interest while maintaining professionalism.

You can also maintain strong relationships with your customers by personalizing your email campaigns. There are several ways you are able to customize your email campaigns; customize the subject line and greeting to include names, add company names, and industries. 

Increase Engagement and Revenue

Email marketing is a powerful tool that can be leveraged to increase profits and engagement with your audiences. When it comes to acquiring new clients, email campaigns are 40 times more effective than some of the strategies implemented on social media channels like Facebook or Twitter! In fact, if marketers go 'the extra mile' by segmenting their audience list then they might see as much as 760% revenue growth from these efforts alone*.

Reach Your Clients Wherever They Are

The average person checks their email 14 times per day, making it an ideal place to connect with potential customers. How many times have you been standing in line or riding the bus, thinking about checking out some emails on your phone? These days it's easier than ever! With 61% of email opens coming from mobile devices clients can now access their messages anywhere at any time - so take advantage by reaching them wherever they may go  whether its while waiting for groceries outside a store near home, browsing social media before bedtime (especially if there are sales happening), during morning commutes with coworkers...the list goes on and on!!

Measure and Track Campaigns 

Finally, with email marketing it's very easy to gain valuable data at the completion of your campaign that provides customer behaviours through varying metrics. You're able to use this data to refine your strategy and ensure success for future campaigns. You have access not only bounce rates or click-throughs at completion time on campaigns sent out by, but also insight about what kinds of messages were most successful when done with each type - this was never so easy before!

What You Can Send in Email Campaigns

• Upcoming sales, promotions and/or special events
• Industry news & resources
• Latest product or service launches
• Introduce new employees
• Employees and Customer Spotlights 
• Latest website updates 
• Employment Opportunities 
• Surveys/Polls/Gain Feedback

If you're looking for a marketing strategy that's cost-effective and easy to automate, email is the way to go. Emails are still an effective way to reach those who don't use social media or search engines as often as those who do. In fact, customers want to hear from you through email. Contact Bloomtools Durham today if your business needs help with any aspect of marketing including SEO, PPC campaigns, website design and more. We can provide expert guidance in each area so that your company can grow at its own pace.