Do Your Emails Actually Get to Your Customers?The foundation of any company's digital marketing strategy is email marketing campaigns. These campaigns require a substantial investment of time, money, and resources, so it can be upsetting and seem like a total loss of time and effort when the intended recipient does not receive the email.

Bulk email campaigns are filtered and frequently end up blocked or sent straight to the spam bin after passing through a filter. The worst thing is that you ...

Here at Bloomtools Durham, we focus on helping small and medium-sized businesses grow their online presence. Bloomtools websites are built with search engine optimization (SEO) in mind, each with an automatically updated XML sitemap, SEO-friendly URLs, and more. There are various free tools that we recommend our clients use on top of their websites, to help get website traffic. One key tool we ensure all our clients optimize is the Google Business Profile. Below we'd like to discuss how busine...

When you can't locate basic information like shipping schedules and return policies, trying to make a purchase can be very difficult. This is when having an amazing FAQ section can help you turn things around and increase the likelihood that you will close that deal. It's similar to providing your clients with a stress-free shopping guide. FAQ's can save your web visitors time and effort and can improve their overall user experience since they can find information easily. 
 The S...