5 Tips to Improve your Local SEO

If you're a small business owner, you know how important it is to rank high in local search engine results. After all, the majority of people who use the internet to find businesses do so by typing in a local query. That's why today we're sharing five tips to help improve your local SEO (search engine optimization). Keep reading to learn more!

1. Make sure your website is responsive. In other words, it should be mobile-friendly. More and more people are using their smartphones and tablets to search for businesses online, so if your website isn’t responsive, you could be missing out on potential customers. Responsive websites ensure that your audience is engaged longer, allowing a greater opportunity that they will do business with you. 

2. Use local keywords. When people search for businesses online, they often include the name of their city or region. For example, someone might search for “restaurants in Oshawa” or “website design in Whitby”. By including these local keywords on your website and in your content, you can increase your chances of being found by those searching for businesses like yours. You can also ensure to create and include local content on your website. Although it is more specific and may not cater to the larger crowd, focusing on content about local or industry news can help you reach a local audience. 

3. Optimize your Google Business Profile. Claiming and optimizing your Google Business Profile is a great way to improve your local SEO. Check to ensure that your website and services provided are linked.  Ensure all of the information on your listing is accurate and up-to-date and continue to post regularly, linking blogs, offers, and/or new products. You can also encourage your customers to provide a review of your business here. 

4. Get listed in local directories. There are a number of online directories that list businesses by category and location. Getting listed in these directories can help improve your local SEO and make it easier for people to find you when they’re searching online. 

5. Create great content. Last but not least, one of the best ways to improve your local SEO is to create content that is relevant and useful for your target audience. Generate new content by adding pages or expanding on your existing pages. A great way to consistently provide ongoing content is to write a blog. Write blog posts that answer common questions related to your industry, and make sure to include local keywords where appropriate.

These are just a few simple tips that will help improve your local SEO in Durham Region. For more comprehensive advice, contact Bloomtools Durham today. At Bloomtools Durham we offer help with website design, printing services and a range of digital marketing services, including SEO strategy sessions customized for small businesses in the GTA East area. Call us today at 905-447-0257 to learn more!